Foster CM Group Wins 2019 Marketing Communication Award
Foster CM Group was thrilled to be a part of the SMPS San Antonio – 2019 Evening of Excellence! It was an event all about celebrating the marketing achievements of regional A/E/C firms and recognizing the outstanding marketers and business developers in our industry. On top of that, it was an incredibly fun evening of entertainment, games and prizes that brought out the kid in everyone who attended!
At the evening event, Foster CM Group was honored to receive the 2019 Marketing Communication Award – Corporate Identity Category, for our recent rebranding effort and updated company logo.
GOALS: The brand refresh goal was simple: reimagine the existing logo and brand to better reflect Foster CM Group as an expanding, future-facing company. We sought to establish a slightly new identity—one that would be recognized by long-time clients, but feel fresh to new clients; look more modern and eye-catching; and present the firm in a more sophisticated way.
TARGET AUDIENCE: The audience was broad and included all past, current, and future clients as well as internal staff. Just as we wanted clients to positively respond to the new brand, we wanted our own personnel to be just as, or even more, proud to be associated with it and display it.
RESULTS: The rebranding effort resulted in a fresh, clean, and consistent new look that represents the firm’s growth; supports future plans to expand our market reach and client base; aligns with the fresh and modern elements of our SOQs, brochures, and company website; and easily lends itself to modern and simple print collateral. We are proud of our new brand and know we’ve achieved our refresh goals when receiving praise and accolades from clients, such as “Also, love the new logo! Very sharp.”
We owe a special thank you to Emerald Fox Marketing & Consulting who guided us through our brand refresh as well as the creation of our Smart SOQ and Smart Brochure Templates.
August 27, 2019